An AI copy audit for freelancers and small agencies
Klarnio reads your page the way a first-time visitor does, then shows you the exact sentences to change.
Founding offer: the first 50 customers pay half price for 12 months.
Simple, transparent pricing
A month free. Cancel before day 31 and you pay nothing.
Pay monthly or yearly. Cancel anytime. First charge on day 31.
Any pricing page could say this. Day 31 only Capitaale can.Why: any pricing page could say “simple and transparent”. Day 31 is the one line only Capitaale can say.
Left blank on purpose
Join the __________ (active accounts) pausalci and companies who track their 6 million limit.
Every quote is verbatim from the page
The problem ( 3 )
“We deliver quality solutions tailored to your needs.”
A competitor could paste that sentence onto their site and nothing would change.A competitor could paste that sentence onto their site and nothing would change. If it is not yours, it is not working.
“Empower. Streamline. Seamless. Innovative.”
Your reader sees no image, so they remember nothing.Your reader sees no image, so they remember nothing. A word that cannot be pictured cannot be recalled.
“Fast delivery.”
Fast delivery is a feeling. Installed in 4 days or it is free is a promise.If a claim cannot be proven wrong, it says nothing. Fast delivery is a feeling. Installed in 4 days or it is free is a promise.
These are the three tests Klarnio runs. Most pages fail all three.
The difference ( 2 )
At the top, the sentences a visitor forgets. Below, what Klarnio puts in their place.One page, twice. On the left the sentences a visitor forgets. On the right what Klarnio puts in their place, quoting only what the page already contains.
BEFORE
AFTER
Every number on the second page is already on the first. Klarnio only uses what the page gave it.Every number on the right is already on the left. Klarnio only uses what the page gave it.
Why Klarnio exists
Klarnio began as a feature inside my own dashboard. I wanted to fix the copy on my own SaaS, and no tool I tried named the sentence to change.
Before four meetings, two with prospective clients and two with partners, I ran it on their websites, printed the reports and took the paper into the room. I closed on the strength of those printouts.
All four asked me to turn it into a product. That is why Klarnio exists.
Đorđe Grujović
Founder of Klarnio, who took the four printouts into the room
No testimonials on this page. None were recorded, and Klarnio does not make them up.
What you get back ( 8 )
Marketing copy and customer journey, each out of 100, with a blunt verdict.Marketing copy out of 100, customer journey out of 100, with a blunt one line verdict.
Each quoting the actual words on your page.Three copy rules and three journey phases, each quoting the actual words on your page.
What a visitor needs on this page and does not find.What a visitor with a problem needs to find on this page and does not.
Our hypothesis, labelled as a hypothesis.Our hypothesis about the job your best customer hires you for, labelled as a hypothesis.
This exact text, replaced by that exact text.This exact text, replaced by that exact text, in the order that matters most.
For your developer, Claude or ChatGPT.Hand it to your developer, or paste it into Claude or ChatGPT and let it make the changes.
Four questions to confirm it with real customers.Four questions tailored to your business, to confirm the hypothesis with real customers.
The version you hand to a client.The version you hand to a client.
Klarnio only quotes what is on your page. Where a rewrite needs a real number, it leaves a marked blank instead of making one up.
After the fix
Live todayRe-audit the same page once the changes are live. One page at a time.Re-audit the same page once the changes are live, and read what moved. One page at a time, from the same report you started with.
First audit · capitaale.com · audited 31 July 2026
CopyMarketing copy
82/100
JourneyCustomer journey
72/100
Copy [PLACEHOLDER] of [PLACEHOLDER] claims pass all three rules
Journey Struggle 84 · Evaluation 73 · Growth 58
Re-audit · after the fixesRe-audit · same page, after the fixes · not run yet
CopyMarketing copy
__/100
JourneyCustomer journey
__/100
Copy __ of __ claims pass all three rules
Journey Struggle __ · Evaluation __ · Growth __
Your next numbers land here.Your next numbers land here, next to the old ones.
Post CheckAlso in Klarnio: Post Check
Live todayPaste a LinkedIn or X post. The counts are free; the claims get the same three rules. It never predicts reach.Paste a LinkedIn or X post. The counts are free and instant; the claims get the same three rules as your website. It never predicts reach.
Example post · LinkedIn
Excited to share that we just wrapped another website project. 🚀 At the end of the day, a great website is all about telling your story and connecting with your audience. Portfolio here: https://klarnio.com/work
What every other tool would say hereWhat every other tool would tell you to do here
A study of roughly 900,000 posts found the link penalty concentrated in company pages. Personal profiles showed roughly 1% or neutral.Every scheduling tool would tell you to move it to the first comment. A study of roughly 900,000 posts found the link penalty concentrated in company pages; personal profiles showed roughly 1% or neutral, and LinkedIn's own product director denies any penalty.
Call Prep
Coming · waitlistThe brief is in your inbox before you meet: three sentences from their homepage, why each one fails, and the question to open with.
Before the call · Your prospect types their website when they book. Klarnio audits it before you meet.
On the call · Open with three sentences from their own homepage and why each one fails.
After the call · The action plan is the scope of work. Fix it, re-audit, show what moved.
Klarnio
Pre-call brief
capitaale.com/en · Thursday, 10:00
1 Who they are
Invoicing, flat-rate limit and tax tracking for freelancers and small companies in Serbia and Slovenia.
2 Three sentences from their homepage
“Sound familiar?”
Nothing yet to picture.
“…who finally know their numbers.”
A crowd it never counts.
“Simple, transparent pricing”
Any pricing page could say it.
3 Open the call with
“Your hero gives three numbers anyone can check. Why does the page end on a crowd nobody can count?”
A real brief on a real site. capitaale.com belongs to Klarnio's founder.
Where Klarnio fits ( 4 )
Semrush, Ahrefs
Can Google read and rank this site?
Hotjar, Clarity
Where did visitors click? Needs traffic you may not have.
ChatGPT, Jasper
Can you write me some new copy? And it will invent the facts.
Klarnio
Does this page say anything a human would act on, and what exactly should it say instead?
SEO tells you whether Google can read your site. Klarnio tells you whether a human can.
Pricing ( 4 )
The diagnosis is free. You pay for the prescription.
Both scores, all six quoted evidence cards and one fix in full are free, permanently. What you pay for is the exact text that replaces every sentence that is not working.
Free
Try it on one page
0EUR / mo
1 audit a month
1 post check a month
Solo
Your own site and a client or two
20EUR / mo
10 audits a month
30 post checks a month
Studio
A handful of clients a month
59EUR / mo
40 audits a month
150 post checks a month
Agency
A full client roster
149EUR / mo
150 audits a month
500 post checks a month
Paid plans are set up by email while we open. Request one and we write to you. Nothing is charged until you confirm.
Founding offer. The first 50 customers pay half price for 12 months. Monthly plans only.
A copy audit from a freelancer or a boutique studio runs from $500 to $3,000 and takes one to two weeks. Klarnio starts at 20 EUR a month and takes two to three minutes.
That is the range freelancers and boutique studios charge, not one verified figure.That is the range freelancers and boutique studios charge, not one verified figure. The market is strongly bimodal and the cheapest listings sit well below this range.